How Often Should You Post to Instagram?

Organic reach continues to decline, and just like it’s important to know when to post to beat the algorithm, it’s also important to know how often should you be posting.  

Whether it’s twice a day or every 2 days, this post will help you understand the importance of posting frequencyits effect on engagement, and how it’s been impacted by the new Instagram algorithm changes.

 The Instagram algorithm continues to be a hot topic this year and a lot of users are wondering how it’s affecting their posting schedule. You’ve presumably seen 3-day-old posts showing up on your feed and new likes springing up on posts you posted days prior. 

Prior to the Instagram algorithm, the half-existence of an Instagram post was 72 minutes, which means it would get half of its absolute engagement inside that time period. 

In spite of the fact that clients have seen a critical decrease in their engagement and reach since the Instagram algorithm was introduced, posts DO appear for longer time. 

So while your initial visibility may be diminishing, your post may in any case end up on your followers’ feeds later on.

Does Higher Frequency Equal Higher Engagement?

We’re presently observing more individuals presenting up on six times each day, while a few brands are in any event, presenting up on 30 times each day! 

So is there a strategy that works better than the rest?

The short answer is no. 

In any case, how regularly you post to Instagram will intensely rely upon what your followers need and how much time you need to commit to your Instagram marketing procedure. 

By posting more frequently, few brand’s were able to ensure their followers are seeing at least a few of their posts each day. 

This permits the brand to contact a more extensive audience since their followers might be online at various times.

 Be that as it may, this doesn’t really mean you should begin posting at least 10 times each day! These Brands have cultivated an audience that’s used to how often they post on Instagram and are excited to see new content more often.  

Consistency Over Frequency

Your optimal posting frequency will rely upon you or your business’ objectives and the measure of time you can devote to your Instagram marketing endeavors.

Social Media master Neil Patel clarifies, “In the event that you make a propensity for posting a few times each day and, at that point change to just a couple of times each week, you will begin to lose followers and produce less commitment per post. 

This implies the best posting frequency for Instagram is the posting frequency that you can reliably keep up for the remainder of your normal life.” 

This implies the best posting frequency for Instagram is the posting frequency that you or your business can stay aware of reliably.

Business Instagram Insights Example

Posting More Often During Special Events or Promotions

As most Instagram users are specific and tailor down the rundown of accounts they follow, it’s presumable they wouldn’t mind seeing a couple of additional posts from you when there’s something energizing to be shared!

Quality Over Quantity

While posting on Instagram all the more frequently may help develop your reach by improving the probability that your content will be seen, if the nature of your content decreases, so will your engagement and followers. 

In the event that you choose to post to Instagram all the more every now and again, it’s significant you ensure you have sufficient opportunity to engage with your followers. Never post just for the sake of posting 


Ask Your Followers

Another incredible method to make sense of how as often as possible you ought to post is just by inquiring! 

Add a survey to your Stories (the Instagram calculation will remunerate you for this as well!) and inquire as to whether they would want to see pretty much posts. 

As of late, we’ve seen a great deal of bloggers inquiring as to whether they’d lean toward more Instagram posts or Instagram Stories content. By the day’s end, your audience is generally significant, so ensure you’re tuning in to what they need! 

 

Stick to the Average

The average brand posts 1.5 times per day

This is a decent rate for most brands, particularly those that have reliably adhered to this pace, telling current followers what’s in store in the wake of following your record. 

This is likewise a reasonable objective for most brands as making different posts every day for Instagram could turn out to be very tedious.

Optimizing Your Instagram Posting Strategy

Once you’ve decided what frequency works best for you and your followers, it’s time to put your strategy into place! 

At the point when you go to the Explore tab in the Instagram application and type in a hashtag, the “Top Posts” area is the network of 9 posts at the top.   

While you don’t have to have the biggest account to win the top spot, for hashtags with a higher number of results (like #handlettering), you are more likely to win a trending spot if your account is larger. While I have seen some really small accounts trend for a giant hashtag, it doesn’t happen all that often.

 If you are sitting there with 600 followers, I wouldn’t become obsessed with trying to trend for #handlettering. 

Engagement is great, but quick engagement is even better. Trending posts generally take their position within the first 24 hours of posting, so you need it to happen fast. 

We at Staiir Social Media Marketing can help you in reaching top section of #hashtags, by boosting your followers, Likes and comments on your posts so that it can reach on top of the Hashtag section instantly. On a shoe string budget you can gain amazing engagement and potential followers . Try Us!  

About the author

Harshil is founder of Staiir Social Media Marketing agency. He started his career as a software engineer in 2014 and moved to digital marketing to help small & mid sized businesses grow.
Find him on Twitter @harshil240.