7 WAYS TO PROMOTE YOUR BRAND USING INSTAGRAM REELS
Instagram reels- a single yet powerful social media platform to conduct all your business activities and save your precious time.
The trending reels appear on the explore feed of a user’s profile and are actively influenced by what type of content you most interact with and of popular influencers whom you already follow.
Instagram reels for small businesses are proving to be an excellent medium for marketing.
The mind-blowing feature is designed to create interesting, educational videos with soothing and inspiring music for you to share with millions of users by posting it on your professional feed.
INSTAGRAM REELS: WHAT BRANDS NEED TO KNOW
Instagram reels offer small businesses a free opportunity to promote their services and a magical chance to reach new audiences and gain more customers globally.
By creating short, inspiring, and interactive videos with easy-to-use creative tools such as aesthetic filters, trending audios, and seamless transitions, small businesses now can easily promote their products using reels.
The main essence of reels is to provide users with an easy-to-use platform and a free, creative space where influences and brands perform certain experiments and come up with enriching ideas to bring their brand more recognition.
For businesses and brands looking to use Instagram reels to flourish in their respective markets, Instagram has restructured its explore page to create an excellent landing spot for your promotional reels at the top of the screen.
- Go viral among the right audience by entertaining your potential customers
- Give life to your extraordinary ideas and connect with your followers on a more personal level by using Instagram reels for business.
- Amplify the effect of your powerful message by adding unique audio clips from the Instagram music library and spread the slogan of your brand.
- Instagram reels for business allow you to do practical experiments to gain insights and see what works best for your brand.
- Be an original content creator and let your rivals see how your reels are luring several customers
Want to maximize your Instagram’s organic audience with reels ? , hurry up be an early adopter before reels become even more popular and thus making it harder for your brand to catch up with the trend.
7 FANTASTIC WAYS TO USE INSTAGRAM REELS IN YOUR MARKETING STRATEGY
Instagram reels are the new-age promoters of our brand and are proving to be extremely effective for influencers and business creators.
Be yourself and create authentic content, not useless advertisements
- To gain instant fame and spread awareness about your brand, reels are the fastest way to reach the maximum audience and targeted groups.
- You can create unique eye-catching content that will serve as your brand's sole identity and thus connect with your customers on a more personal level.
- Show the human aspect of your brand and promote your small business globally over time by implementing a clever brand strategy for reels.
Create reels with educational content
- You can tell the story of your brand, how it's useful to the audience and what all services it promotes
- Using a well-planned brand strategy for reels you can aware your customers about in all ways, our brand can prove beneficial to them
- While making reels, keep in mind the audience’s perspective, how they would want things. And try to create videos that benefit your followers in their daily life too.
- Increase your sales and build a strong identity for your brand by including relevant hashtags and emojis in your reels.
- Prove to your audience that your brand can be trusted by showing a more human and less perfect side. Accept flaws and include them in your reels to build a stronger emotional connection with the audience
- By telling the real story behind your brand you are giving a direct opportunity to the audience to straightaway tap on the follow button and fall in love with your brand.
- When you implement a well-researched brand strategy for reels you are offering the customers a great place to start posting fun, exciting videos and win their attention right away.
- Give your followers a reason to laugh and enjoy your brand. Entertaining content will help you win followers you never even targeted in the first place
- You can be the platform where they feel free to connect with you and appreciate your engaging content without any delay
Create quick behind-the-scene and meet the staff videos
- To gain the confidence of your customers and build long-term relations with them, share behind-the-scenes videos.
- As reels are now shoppable, hence businesses can actively promote the marketing of their products using Instagram reels.
- Drive relevant traffic to your account by featuring your actively sold products in reels and thus increase sales and gain new followers.
Examples:-
1- How you choose current materials for your product
2- How products are being produced by your business
3- Day-to-day life of your creative team members
4- Tell your customers how you came up with the brand idea
5- Post meet the staff videos and of products
Partner with influencers who have maximum reach
- With reels gaining popularity sooner than expected don't let your brand miss the opportunity to partner with popular influencers
- Reels are the future of Instagram and are gaining limitless prominence nowadays. Promote your brand strategy for reels by hiring influencers that your customers already love
- Collaborate with new creative talents. The audience is far more likely to follow everything their ideal influencers say. Take perfect advantage of branded content tags recently being introduced on reels.
Introduce transparency in your reels and better understand your followers
- For people who prefer quick and easily digestible content, disclose every possible information that the audience has the right to know, Reels have proven to be an effective channel for businesses to grow their sales and increase traffic to the website
- Create content for reels that is transparent. Use descriptive captions and let your audience know everything about your brand starting from scratch.
- Reels do not discriminate so whatever your brand or business, work in complete transparency and let your customers know everything about the products or services your brand offers.
WANNA KNOW WHY INSTAGRAM REELS ARE TRENDING AMONG MILLENNIALS AND GEN Z ?
Brands know that to gain more recognition, they need to introduce a clever marketing strategy. And Instagram reels help brands and businesses to successfully tell their success stories to the target audience.
The interest of today’s generation is rapidly changing, once the user base of social media platforms was completely dominated by Gen-Z users, but now with the rising growth of videos and virtually appealing graphics, millennials also make up a greater share in current times than they have ever before.
Hence millennials have proven to play a major role in increasing the popularity of Instagram reels and making the platform a much more easy option for advertisers.
Reels not only give brands, exposure to a vast audience but they also offer brands unmatched popularity that they have never experienced before. Reels are a much more dynamic option and have a lifespan that lasts longer than 24 hours.
Gen-Z marketers today are extremely creative and bold. They need quality, shorter content, and entertainment. They target the youth, the young professionals, and the independent minds of today.
Gen-Z allows brands to express themselves fully while focusing on equality and diversity. The highlighting feature of Instagram reels is that they have managed to capture the eyes of not only influencers and Gen-Z but now more and more millennials are looking forward to the engaging content on reels.
PROS AND CONS OF USING INSTAGRAM REELS
Most of your business accounts and websites don’t have music hence it’s less virtually attractive to entertainment-hungry users. With reels, you can actively attract such users by creating compelling tutorials, and videos promoting your products and services.
- Users are more contented since reels have gained recent popularity. Reels are offering small businesses a higher amount of exposure, fame, reach, and engagement.
- Reels save time and money and are easy to create.
- As Instagram stories expire within 24 hours, reels have a much longer lifespan.
- Reels allow you to reach a wide audience with the option of allowing a maximum of 30 Instagram hashtags.
- More people can see reels. Hence businesses find it much more appealing to share their brand content on reels.
- Introducing a clever brand strategy for reels is a game-changer for small businesses and ventures as they offer more visibility potential.
- Reels provide a huge range of opportunities and features thus allowing small businesses to flourish drastically over time.
It is high time that brands started realizing the actual needs of customers. Besides simply buying the product, customers are also looking for entertainment, quality, and value.
- Reels does not offer rewind or fast-forward options. If you miss out on something you will have to watch it over completely.
- Businesses find it less convenient than long CTA’s and captions can’t necessarily be included in the reels because nobody likes to click on more options and read the lengthy caption.
- Unless there is no separate option for reels feed, the users find reels much harder to explore and discover
- Reels does not provide an option to link to an outside source thus making it difficult to retarget customers.
- One can’t be sure of the fact whether reels add to their follower count or not because of their limited metrics.
WHAT’S THE FUTURE OF INSTAGRAM REELS
Once Instagram reels adopt an advanced version of measuring the analytics and functionality for business purposes, it will surely encourage a larger audience and brands to reconsider this appealing platform.
What good do reels do to small businesses, if it does not help them reach a wider audience or increase sales? And since it fails to fulfill this need, Instagram reels still have a long way to prove their commendable performance in the marketing sector.
