13 Smart Ways To Get More Subscribers on YouTube in 2020
If you currently have a YouTube channel, you must be wondering how you can get more YouTube subscribers, and how you can increase the reach of your YouTube videos.
The possibility for a blogger to leverage this social media giant and drive huge traffic from YouTube is high. To do that, one first needs to get more subscribers.
If you are thinking about revamping your YouTube channel, here are 13 smart ways to gain more YouTube subscribers in 2020.
1. Create a plan (and script) for your videos.
The first step in getting started on your YouTube journey is to plan what your channel is going to be all about.
Then you need to plan the structure of the videos.
Decide what it is that you love creating and focus on developing related skills. Do not mimic trending YouTube channels. Doing what you love is more important for success on YouTube (and in life).
Videos tend to perform better if you write a script because scripts help you in organizing your videos efficiently and keeping you on track. By sticking to a script, you’ll be able to stay on track without veering off to an unrelated topic. This script will also ensure a perfect flow of events resulting in a well-focused video.
Include as many details as possible into your video script:
The exact words you are going to say.
The actions you will be taking in the video.
The main points you need to stress.
Any necessary calls to action (click on this link, subscribe to my channel, etc.)
Also, identify your target audience and write your script based off of their understanding.
Are they technically savvy? Are they from India or understand English? Are they smart or dumb? What are their levels of expertise in relation to yours? Do they want something funny or informative?
2. Produce highly engaging content (obviously).
It should go without saying, but you need to create content that is engaging, informative, and entertaining. Make sure it stays that way for the entire duration of the video. Losing the hook in the middle will cost you a lot of viewers.
Content that works the best is content that is either entertaining or informative. The content that really works the best is content that is entertaining AND informative. This is pretty standard with any kind of content marketing, but in particular, videos that inform and entertain are usually the most successful.
Evergreen videos are the ones that will get you archived views and will remain relevant irrespective of time. Ideally, if possible, you should try to create mostly evergreen content.
Whatever you do, before you hit the publish button, make sure your videos are highly engaging and will be of value to your audience.
3. Increase your uploading frequency.
Now this is easier said than done, but you cannot ignore its validity. The main reason someone subscribes to a channel is because they love the work of the publisher and wants to see more of their videos.
YouTube subscribers usually do not like channels that don’t produce regular content. Especially in today’s digital age, consumers want continually more and more entertainment. You need to be able to keep up with your subscribers’ demands.
Consistency is the key to developing a long-lasting relationship with your subscribers.
4. Learn how to optimize your titles.
Being distinguishable is the most important aspect of YouTube success.
One great way to do this is to give your videos offbeat names. This way, you’re going to be getting a lot of people coming to your channel based on curiosity alone.
Here are a few tips for optimizing your YouTube titles and SEO part for greater reach:
Use the keyword in the title. This had a larger impact on SEO in the past, but it still has a pretty large effect on video. Google crawlers don’t watch videos the way they read blog posts, so putting the keyword in the title will let Google bots know what your video is all about.
Use Google Adwords to identify what people are searching for on the web. Try to tackle videos with a perfect blend of high volume searches and low competition.
Don’t make the title too long. Google truncates the length of the video down to 66 characters and adds ‘YouTube |’ before the video (taking an extra 10 characters). Your ideal video title should be no more than 50 characters.
Make the title descriptive. Give the audience a sneak peek as to what the video will be about.
Make the title engaging. Like I said above, having a quirky title will get more people to click. The more clicks you have, the higher it will rank.
Don’t use the word “video” in the title. This will only take up space and won’t help you rank higher on YouTube’s search engine (though it may have an effect on normal search engines).
5. Make the most of channel customization.
Make yourself appear professional, and viewers will be sure to respect and trust you.
If you already run a blog with a bit of a following, make use of similar branding elements for your YouTube channel. This will make you easily recognizable across all platforms.
Use a custom background header that includes some design elements from your blog.
Make the most of the YouTube channel bio and custom URL to finish up your channel customization. Keep the bio short and to the point. You can always link to your blog’s URL in the video description for a more detailed bio.
6. Personalize video thumbnails.
Here is something many YouTube creators agree upon.
Create a custom video thumbnail for each video instead of letting one be randomly generated. This only makes sense.
Using annotations and relevant images as custom thumbnails for your YouTube videos will increase your videos’ CTR (click through rate). A custom video thumbnail with a minor annotation will tell your users what your video is all about.
YouTube currently offers a selection of thumbnails from three intervals – at the 1/4th mark, at 1/2 mark, and at the 3/4th mark. Choose the one that best illustrates what your video is about.
7. Make use of ‘Call to Action’ annotations.
‘Call to action’ annotations are those annoying popups in the video (which can be a blessing for the YouTube creators). If used in a proper way, you can get more subscribers by making your visitors click them during the video.
Many YouTubers have reported increased channel subscriptions with these annotations added to their videos.
A simple link created for subscribing to the channel can be placed as a call to action in your video.
If you’re using a graphic to add a call to action, you can liven it up with a call to action annotation.
If done in an unobtrusive way, you will see your channel subscriptions grow.
But again, the key here is not to be annoying. Users will not subscribe if your only reason for making videos is to get more people to subscribe.
Do it smartly, and it will pay off.
8. Let people find you.
YouTube provides an option to link to your official web page, and if you’ve got one, make sure you do it.
The efforts you put into getting visitors for your YouTube channel can be capitalized on when you direct your most curious visitors to your website. Moreover, your channel will also become verified as an authentic representation of your brand on YouTube.
Under the channel settings of your YouTube page, add your website/blog URL to your channel.
You may also consider adding your website/blog URL in the channel description itself.
Similarly, add a ‘Subscribe’ button somewhere on your blog to drive more subscribers to your YouTube channel.
9. Limit the videos to under 5 minutes.
Although YouTube is home to many detailed, in-depth reviews and other such lengthy content, the high converting videos are the ones which are optimized for less than 5 minutes in length.
Once you have a good following, you can experiment with video length and see what your audience’s reaction is.
Keep it short, simple, informative, entertaining, and under 5 minutes.
It is a tough challenge, but it’s worth your efforts.
10. Use A YouTube Intro & Outro.
Your YouTube intro and outro not only helps in branding, it will make your video more entertaining.
Having an intro and outro will serve your brand and offer your video a sense of professionalism. It’s like the opening theme song of a TV show.
Moreover, an attractive intro will ensure that your viewers stay glued to the rest of the video.
11. Optimize your video descriptions.
Coming back to the SEO aspect of YouTube videos, the video description is not to be neglected.
The description will not only let your videos be found in search engines, they’ll also give potential viewers an idea of what your video is about.
But don’t overdo it. Having a very detailed description makes no sense because only the first few lines of your description show up when the video is initially loaded.
Again, like the title, you should use your keyword in the description, and again, don’t overdo it. Don’t think you’re outsmarting the search engine by adding in your keyword 17 times. Doing this will actually hurt your chances of showing up in searches.
Keep it natural and authentic.
Make the most of meta tags.
Make use of the Google Keyword Planner for getting ideas on relevant keywords for your YouTube videos. Add all of those relevant keywords to your videos. This will help you become more discoverable in both Google and YouTube search engines.
Overdoing keywords will not help (it will actually hurt), but a few well-researched and well-placed keywords can do wonders for your rankings.
A low video count may not always be only about poor content; it could also indicate poor discoverability
Metadata is something that plays a major role in getting your videos displayed in search results. You can browse some well-converting videos and see what meta tags they are using to give you some ideas. But don’t just copy and paste meta tags; this won’t help your cause.
Here’s a video guide to help you out:
12. Consider collaborating with fellow YouTubers.
Collaborating on YouTube has become pretty common recently among top content creators.
Because collaboration benefits everyone.
It’ll be good for you, for your collaborators, and for the audience.
The creative process is a constructive one, and seeing other YouTubers as your competitors will only impede your progress, leaving you languishing and loathing others’ successes.
Try to reach out to similar users in your field and ask them out for an opportunity to work together on something interesting.
13. Cross-platform promotion is a necessity.
In this age of social media, being present and active on multiple social platforms is a pre-requisite for being alive.
If you’re trying to build a brand, being discoverable is a must. You need to be active on many major social media platforms.
You should at least have a profile on Facebook, Twitter, and Google Plus. But you can always opt for other ones like Pinterest, Instagram, SnapChat, and all of the others… If being on too many social media platforms sounds like a logistical nightmare, you can use an auto-scheduling app like Buffer to help you stay organized and on a regular posting schedule.
This is how successful brands are built. By being visible on many places around the web, you set yourself up as an omniscient presence.
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