6 SOCIAL MEDIA BAD HABITS TO AVOID AT ALL COST
Bad marketing habits are hard to break. The good news is Staiir Social Media Marketing has outlined six habits that, with a little work, can be eliminated to produce huge results!
BAD HABIT #1:
INACTIVITY OR NON-EXISTENCE
Social media is one of the first places customers and potential customers go to get a feel for a business prior to making a purchase. Business owners and marketing professionals often recognize the great potential surrounding social media but many have allowed their social media pages to fall into disuse, potentially sabotaging relationships with would-be customers. When prospects and customers access your social media pages, they are watching for interesting, reputable and up-to-date content
Your audience may assume you are no longer in business.
Websites and content on social media pages can live forever, even if your business doesn’t. If your last post was from several months ago or more, customers may make the assumption that your company has gone out of business.
People might think nothing interesting is going on at your business.
Engagement is the key to keeping customers interested and building lasting relationships. If there is nothing happening at your company, why should your customers pay attention?
Keeping your company "fresh" in a customer's mind is the key to a long-lasting relationship. If your business is easily forgettable, then the next time they need your service or product they may think of your competitor first. Give your customers a reason to remain loyal.
BAD HABIT #2:
Why is posting irrelevant social media content bad for your small business? Simply put, your social media followers are following you because they consider you to be a subject matter expert, and they want to see posts related to your business on your social media
profiles. That’s not to say that occasionally sharing content not directly related to your business (like a funny picture or cheeky joke) can’t be beneficial. But it’s always a good idea to relate it back to what you do.
There should be a clear message of who you are and what you do when a current or potential customer lands on your social media profiles.
One reason remaining relevant is so important is that many people site irrelevant content as their reason for unfollowing a business. In fact, of the respondents in a recent study who said they regularly unfollow Facebook pages, 61% listed irrelevant posts as the primary cause.
So what constitutes an Irrelevant Post?
- Personal information
- Posts unrelated to the interests of your audience
- Family events
- Personal photos
- Local events or news if your target audience is not primarily based in your city
BAD HABIT #3:
IGNORING YOUR AUDIENCE
Studies have shown that social media users often feel a strong connection to the brands with which they interact. Are you an interactive brand or one that ignores your audience online? Unless the comment is spam, all of the comments made on your social media accounts come from real people. Not responding to comments may be seen by your audience as a poor customer service practice.Ignore the comments, and they may be left wondering how you'll treat them if they were to do business with you. And do you really want to be known as a business that isn’t responsive?
Another way to encourage interaction is by personally and authentically expressing gratitude to people who have commented on your posts and shared your content. Reciprocity is a powerful thing.
If your or your team takes longer than 24 hours to respond to questions or comments, your potential customers might have moved on -potentially to your competitor.
BAD HABIT #4:
You can’t judge a book by its cover, but people can and do judge a business or organization by the graphics it displays on social media. When you put a lot of effort to create and curate your messages, you don’t want your graphics to be the weakest link in your strategy.
It’s important that your images are familiar enough that your audience will be able to recognize your brand across different online platforms. It doesn’t have to be spectacular, sensational or ingenious, but it should be memorable and consistent with your brand.
Make sure images are clean, professional, and well thought out. Ask yourself: Does this image fall in line with my company’s core values? Does this image help explain my brand’s products or services? If the answer is “no”, you may want to consider a different image.
BAD HABIT #5:
Most businesses and organizations know they need to be active on social media to promote their products and services, but simply participating in social media isn't enough. You need a strategy. Without a defined strategy, a business or organization is simply putting up random posts and hoping that something resonates with its audience. A business needs to define clear goals for its social media marketing efforts or it can end up spinning its wheels and not producing the desired results.
It's important to be clear about what you want to accomplish through social media marketing. If you run a retail website, then you’ll want to drive traffic to your product pages and ultimately convert that traffic into sales.
If you are a Makeup Artist or run Beauty Service , you"ll need to drive traffic to your DMs, phone numbers or website for queries.
As a business consultant, you’ll want to establish your knowledge and expertise in your field. Thinking out your strategy ahead of time will ensure you know exactly what to share to meet your objectives.
Keep your efforts as sensible and simple as possible. Set aside a defined time of day and amount of time for posting new content to your social media accounts. With a bit of planning, you can create a social media presence that's directed toward your business goals and attracts the kind of audience that may one day convert into loyal customers.
BAD HABIT #6:
Perhaps the most rampant (and arguably the most detrimental) of the Social Media Bad Habits is Impossible Expectations.
We’ve all been witness time and time again to big budget social media campaigns, wildly popular memes, and videos gone viral. In the world of social media, that’s pretty standard, right?
Unfortunately, no. In fact, here’s what is far more typical:
A small business owner decides it’s time to jump on the social media bandwagon and they embark on this new adventure with the best of intentions. They create pages and profiles on Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram, Tumblr and any other social network that seems like a good idea.
They update them all sporadically and haphazardly for a while, posting link after link to their products, website, and blog. When new customers don’t come flooding through the door, they throw their hands up in frustration and write it all off as some sort of failed experiment.
What went wrong?
Impossible expectations. The small business owner probably expected to see one or all of these things:
- A sudden influx of new customers
- A huge spike in website traffic
- People rushing to like and follow them
- Viral, overnight success
- Immediate results
- Connections with influencers and media
So how do you make sure you don’t fall into the Impossible Expectation trap? Know what is and isn’t realistic and establish your expectations right from the start.
Here’s what social media marketing, done the right way, CAN do for you:
- Establish credibility
- Demonstrate expertise
- Increase brand recognition
- Boost authority and influence
- Improve search engine rankings
- Lead to richer customer experiences
We at Staiir take social media off your daily “to-do” list so you can focus on doing what you do best – grow your business.
As a small business owner, you have about a million things to do every day, but posting to your social media pages and managing doesn’t have to be one of them.
We offer social media content management to help busy entrepreneurs like you maintain a solid presence on social media, so that when your customers and potential customers go looking for you, you’re there. And you’re not just there, you’re there consistently, establishing your relevance, credibility, and approachability as a small business owner.